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Tuesday, April 24, 2007

What Kalonzo Musyoka's Intimate TV Profile Revealed

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There is nothing like an intimate TV profile to bring out the real person in a political personality, especially a presidential candidate linked to an evil past regime and desperately trying to re-invent themselves.

Last night KTN carried an interesting profile that featured ODM-Kenya presidential hopeful, Kalonzo Musyoka.

It was very clear from the show that Mr Musyoka has a very hardworking PR unit as part of his campaign team. Working so hard that they overdid it. They overdid it because if any of them have studied modern PR practice then they will know that a candidate who does not have any negative attributes is not believable and that it is better for his own people to present those negative aspects rather than wait for his opponents and enemies to do so. In fact done cleverly enough those negatives can end up being viewed as strengths by some.

As it is, Musyoka even went into imagery and was seen with goats and while fondling and holding their kids. The idea of course was to portray the presidential candidate as the shepherd that the country badly needs to shepherd them into what Kalonzo calls "the third and final liberation."

The Televised Musyoka profile even included interviews with the Adoyos of Nairobi Pentecostal Church Valley Road, who both went to university with Musyoka. The talked at length how he still spoke politics in his first year in university and how clean and neat he was as a student.

Then there was the emphasis by Musyoka's biographer Caleb Atemi that of all the leading presidential candidates so far, Kalonzo is the only son of a nobody. A very powerful statement around which an effective strategy can be worked out to sell Kalonzo countrywide.

Incidentally Musyoka says that his big role model in politics is Tom Mboya and says that he was devastated when as a Form Two student Mboya was assassinated in Nairobi in July 1969. Although it was strange that Musyoka was not so sure whether Mboya went to university or not because he said "I don't think he went to university…" I dare say that one should be much more knowledgeable and decisive about facts involving a real role model of yours.

But the highlight of the show to me was when Musyoka said that his government, irrespective of the constitution then, will have a premier and a deputy premier. He criticized President Kibaki for not sharing power, because had he done so, he would have avoided a lot of problems that he has faced.

Now this is a contentious point open to debate. But whatever your views are, my opinion is that it is the wrong approach to the current situation in Kenya. Some very tough decisions need to be made and although we are still trying to run away from a past of being dictated to, we cannot escape from the fact that what is needed in Kenya now is strong decisive leadership capable of making tough decisions.

All this is assuming that Kalonzo does not intend to do a Kibaki the moment he is safely inside State House.

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2 comments:

  1. I admire the consistent angle you give anything that comes from Kalonzo. I know if the profile was from any of the other ODM luminary your take would be different. I am neither Kamba, Luo or Kikuyu but I think Kalonzos profile was like a breath of fresh air and a break from the piles of propaganda leveled against such a promising leader.

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  2. I have to admit that I am yet to grasp Kalonzo's objective to be president through the ODM. What motivates him to aspire for that post? The primary motive of most political leaders seems to be personal gain and financial advantage. Others abuse their powers in favour of their tribes and political cronies, but I have no reason to say the same for Kalonzo. After reviewing his public service record as an MP and as member of cabinet in Moi and Kibaki governments, I have to say I am still not convinced to support a kalonzo presidency. I see the same indecisiveness that Kibaki displays. I also see tale-tell signs of Moi's dictatorial tendencies and micro management type of rule.

    Other than TV profiles and interviews, my personal opinion would be for the ODM Council of Elders to organise a platform for a public debate amongst the presidential contenders. Meanwhile,

    I also wish one of the numerous organisations conducting opinion polls on presidential candidates would widen their survey net and catch that man on the ground. Chris, have you yet to meet anyone ever interviewed by Steadman, etc.?

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